But, couldn't EAxis sell a license to TSR allowing them to make money off CC? I've worked enough retail to know that merchandising is big business. Like the H&M pack, either they gave EA a blanket license to use their name in the packs, or they are getting a cut from every H&M pack sold.
In these times of Economic greed struggle, why wouldn't EA simply sell TSR a license allowing them to sell custom content. Granted, it would be a lousy thing to do, but pleasing their fans has never been something EA worried about, why start now.
Both parties are too selfish for anything like that to actually work, but if that's the plan, prepare to p&l at the inevitable legal disputes that will arise.
EA is still a publically traded company, not some single entity that can do whatever they want and don't have to answer to anyone but themselves *cough cough T$R cough cough*. Their fiscal information has to be transparent and subject for review by the shareholders. T$R doesn't have the management to pull off what would be legally required of them to jump into business with EA. They just don't. Someone would miss something (re: Tomass would cook the books) leaving EA to explain why they're losing money in the CC license agreement to a bunch of pissed off shareholders. And that's just one obvious issue, I won't even go into the fact that T$R could never manage the oversight required to keep the CC they're selling with permission from EA teenaged, non borked, without copyrighted logos, ect.
Just because someone at T$R knows someone at EA and their ZOMGBFF!!!! does not mean that EA the company would be willing to risk the potential legal issues that could arise by giving T$R a license. And if they do, it'll be hilarious.