Yes, free to play, but of course The first step is to purchase a store lot. And they have a blog post about the Best ways to make money, which by the way, includes selling custom content. And THIS is coming from EA?!!!
Boy, I always thought that EA can do better than that crappy layout. geez.
Hey Sunny Day! Let's not turn this thread into hey torq though, or I'll get my head smashed in. err...which will probably happen anyway. The paysites still ain't dead yet?