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Then you have the other hand - that of TSR and the paysites - who are way more likely to basically kiss ass, to say nice things about the game, to basically do whatever they can to be invited to events, and to, essentially, create a higher profile for thier own site. Again, nothing business like, nothing legal, no money under the table.
Sad but true, Delphy, asskissing is always the under hand but an effecitive way to get ahead. I never subscribe to this method but when they fall flat on their faces it is always enjoyable to watch. Sooner or later, EA will get sick of all the drama especially if it effects their $$$.