My major issue w/ TSR isn't the payfiles; at this point in the proceedings if you still choose to pay for the stuff you get from TSR that's your choice. My main issue is with TSR's information sharing, not to mention their hypocrisy as far as customer/inter personnel relations. So EA can say "B nize 2 are frendz!!11" all they want, I will continue to point people here or elsewhere whenever possible.
However, I think I will start commenting on various TSR downloads "I'm so glad I got this from the Exchange, thanks for partnering w/ EA!" just to hope for a reaction (anyone ever done this and gotten one?)
What earned my lulz though was someone claiming that you don't pay for the files at TSR, you pay for the special subscriber forum areas.