I'm not a contract lawyer. However, I think that if EA doesn't even attempt to enforce its EULA, then the EULA is null and void in its entirety. EA's agents are running about explicitly helping entities which break the EULA. Therefore the contract is completely and entirely worthless. Go ahead and "pirate" the game. Reverse engineer it too. That EULA you click on agreeing not to do these things has been voided by EA.
TSR's bottom line is more important to EA's moderators than EA's is. I find that rather interesting. I wonder what EA's lawyers would think.
Not that you're completely wrong but I just want to point out that contracts and licenses are very different beasts. Agreeing to a EULA isn't the same as signing a binding contract. If it was a contract EA could SUE you if they discovered you were using a crack or something and they obviously can't.
A license is more like a right to use something on particular terms.
Particularly, where I agree with you, the TS3 EULA assigns all IP rights to EA at part 2(A). EVERYTHING inside the game belongs to them, presumably including file formats and content adapted to work in the game. Which is why it continues to boggle me that they would support people that openly breach these terms. It's like a movie studio supporting pirate DVD makers. Utterly nonsensical.