I remember when my favorite KiSS doll site went pay, and they never stopped either.
If you are talking about the same site I'm thinking of, I was *pissed* when they went pay. Donations are one thing but to put a pay wall down on creations that were made for fun, for others to enjoy, and not for financial gain is just so wrong.

Sometimes it feels like the world is getting greedier, but then, Neopets has been a commercial venture for a while now, and with the economy, not surprised they went pay.
I don't know about now but back when I played, Neopets wasn't run by Americans. It was a UK site. I looked it up. It was bought by Viacom in 2005, but yes, was originally a UK site. No wonder it's just a greedy hog now.
I was quite into Neopets until my sister's boyfriend stole over 800,000 gold I made, wiping me out. I pretty much quit after that. :/ When I quit they were only just starting with the merchandising with keychains and such at Claire's. I looked at it earlier this year and now you have to spend real money to get anything good on that site. It pisses me off.
I don't know if anyone else plays, but I'm also on Gaia Online and it's really pissing me off how everything good is pay now and super expensive. $10 for one pixel item. >.<