The Echoloian interpretation of the EULA is not really relevant to the matter: It does not matter whether paysites are "right" or "wrong". What MATTERS is that the EULA states that *WE* may include materials created with said tools and materials on our website regardless of whether the site creating it is "pay" or "free", as copyright to the game content is held by EA, and we are simply following through with our option to "include materials created with the Tools & Materials on your personal noncommercial website". Therefore, it is irrelevant whether paysites are "right" or "wrong". Anyone may redistribute ANY such content on their personal website, and the redistribution policies imposed by content creators have absolutely no force whatsoever. The only reason we don't distribute free content is because we choose not to. Technically, if I wanted to create a flat out repository-of-everything, I could. But that's been done already: It's called THE EXCHANGE.
Cheese? Babies? I can give you both.
Why can't I ever put in such an eloquent wording? I try to tell people: all we wanna do is plunder teh B00tey! Or not pludner it, but being able to. Arr!