No it's not the other way around (sadly for europeans duh)
About the VAT cutoff, here's the phrase from the news at TSR:
"Subscribers in currencies
outside of the Euro will not be charged VAT which in Sweden is currently 25%"
See? Anyone who's original currency (= where he lives) is not euros will
not pay this VAT.
That means a US subsciber for example will not pay 9.95E for 2 months but 9.95E - 25% (VAT cutoff) = 11.25 US$.
1E = 1.5 US$ (approx.) so 2 months without any VAT cutoff = 15 US$. Take the VAT off that makes:
15 US $ - 25% = 11.25 US$ for 2 months
That is still 1.30$ more than the previous prices.
Now that's what that line taken in that news says, but maybe Thomas was not fully awake lol 'cause that's not very logical and
highly illegal to propose a VAT cutoff, that's fraude.
Legally, whenever you are, you'll
have to pay the VAT of the seller's country. So WTF?!