Jumping back a few posts...
But the only thing about it is, if you read it, it only talks about sharing content through the launcher. If you upload something to MTS or GOS, or even TSR, it doesn't seem you are bound by subsection B of section 2 of the EULA, because it only talks about sharing content through the launcher, and in terms, only sharing content on the exchange.
But isn't the launcher the only EA-sanctioned means of sharing CC, or am I completely misinformed here? I don't have the game, so actually have no idea what's involved in getting creations off one computer and onto another, but this seems to indicate that they're not in favour of people messing with the program, even if it's just to find other ways of sharing CC (again, unless I'm completely misreading it):
you may not decompile, disassemble, reverse engineer or created derivative works of the Software by any means whatsoever.
In most legal documents I've seen, terms like "the Software" are defined at the beginning of the document to mean one specific thing, either in a glossary or the first time the phrase is used - in the case it presumably means "The Sims 3". The fact that "the Software" is used in Section A, before any mention of the Launcher (at least in the excerpts I've seen) indicates to me that further use of "the Software" is also in reference to TS3 as a whole. But I haven't actually seen the entire EULA, so this is basically all just conjecture.
It still seems to me that they're trying to stay out of the whole pay vs. free/copyright infringement debate while not giving away ownership of their product... and, in typical EA fashion, not doing a very good job of it. It would be easier if they, you know, make a stand or something, but I guess that's just not their style.