Geez, what does it taste like?
Uh, I'm not sure how to describe it...kind of brine-y with a deep burnt charcoal taste. The one thing it doesn't taste like is coffee.
I used to only drink coffee black, but as the years have gone by I will change what additions are made based on the quality. Excellent to great coffee=as is, good to alright coffee will usually have some cream added, poor coffee will have a little more cream added, and for the barely drinkable it's both a load of cream and a load of sugar. I hate the taste of sugar in coffee, but in order to stay awake all day at my job (and not have to spend a mint on buying it at the coffee shops around the office) I live with it.